Marketing Coordinator

A qualified learner will be able to:

• • Coordinate key deliverables of products and services to (a) target market(s).
  • Support the deliverables across the full spectrum of communication activities and channels.
  • Coordinate marketing and sales activities across the marketing mix.
  • Coordinate Customer Relationship Management (CRM) activities.

• Undertake administrative tasks related to marketing metrics for the processing of payments.

Rationale:

The Marketing Coordinator is an occupation for learners seeking a career in the marketing environment. This qualification will provide learners with competencies to confidently support the marketing activities in both small and large organisations that must maintain a competitive edge against their competitors. The present pandemic highlighted the vulnerability of companies to competitive disruption, and the importance of continuing to invest in maintaining their market share.

Inputs for this qualification were provided by professionals, assessors, and moderators who are currently functioning in this environment. This qualification will give qualifying learners access to professional registration with the Marketing Association of South Africa (MASA). 

The qualification outcome is to ensure that organisations meet their strategic business and marketing objectives. This inevitably leads to economic growth throughout the value chain and provides for economic expansion, possibly beyond South Africa’s borders. In addition, employment opportunities could be created allowing for improved infrastructure and the expansion of the local knowledge and skills base.

The qualification was developed with a focus on school leavers but will also contribute to the skilling of employees currently serving in the broader marketing industry. Not only could they follow a career in marketing and sales, but they could also become entrepreneur. Further development as marketers through institutions of higher education is an option to eventually become Marketing Executives. 

Minimum Entry Requirement

Any NQF Level 4 qualification with mathematics and English or Grade 12 / Senior Certificate with Mathematics and English. 

Recognition of Prior Learning 

CGTS allows students to access the qualification through recognition of prior learning (RPL), who do not meet the minimum entry requirements. 

Duration

18 Months full-time and 30 Months part-time including Workplace Learning Experience.

Curriculum 

This qualification is made up of compulsory Knowledge, Practical Skill and Work Experience Modules:

Knowledge Modules

• 333908-001-00-KM-01 Marketing Business skills, Level 5, 5 Credits.
• 333908-001-00-KM-02 Ready for Work Standards, Level 5, 4 Credits.
• 333908-001-00-KM-03 Campaign /Project Management , Level 5, 4 Credits.
• 333908-001-00-KM-04 Marketing Business Tools, Level 5, 8 Credits.
• 333908-001-00-KM-05 Business Calculations, Level 5, 4 Credits.
• 333908-001-00-KM-06 Customer Relationship Management, Level 5, 3 Credits.
• 333908-001-00-KM-07 Business Environment, Level 5, 4 Credits.
• 333908-001-00-KM-08 Digital Tools, Level 5, 4 Credits.
  
  Total number of credits for Knowledge Modules: 36

Practical Skill Modules

• 333908-001-00-PM-01 Coordinate Key Deliverables of Products and Services to a Target Market(s), Level 5, 7 Credits.
• 333908-001-00-PM-02 Support the Deliverables Across the Full Spectrum of the Communication Mix, Level 5, 8 Credits.
• 333908-001-00-PM-03 Coordinate Marketing and Sales Activities, Level 5, 8 Credits.
• 333908-001-00-PM-04 Coordinate Customer Relationship Management (CRM) activities, Level 5, 7 Credits.
• 333908-001-00-PM-05 Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments a 5, Level 6, 6 Credits.
  
  Total number of credits for Practical Skill Modules: 36

Work Experience Modules

• 333908-001-00-WM-01 Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s), Level 5, 24 Credits.
• 333908-001-00-WM-02 Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix, Level 5, 20 Credits.
• 333908-001-00-WM-03 Processes and Procedures for Coordinating Marketing and Sales Activities, Level 5, 27 Credits.
• 333908-001-00-WM-04 Processes and Procedures for Coordinating Customer Relationship Management Activities, Level 5, 17 Credits.
• 333908-001-00-WM-05 Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments, Level 5, 15 Credits.

Total number of credits for Work Experience Modules: 103